Sparkler

Sparkler became part of the innovation and transformation firm PA in May 2018, and since then we have continued to shine a light on the human side of the digital world, understanding experiences to build world-class products, brands and services.

The reason that we joined PA in the first place was because we recognised the value to our clients and our own people of being able to combine advanced thinking and creativity, with the ability to build and implement on a global scale. By having this under one roof, we are able to help all our stakeholders move forward further and faster than ever before.

In that time, we have also been joined in PA by other world class teams including Astro Studios, Essential Design, Cooper Perkins and most recently Design Partners in Dublin, Ireland. Together we have built the most capable network of human insight experts, designers, engineers, scientists, and commercial strategists, in the world.

To recognise this and make it easier to help our clients become the organizations they aspire to be, we are all changing our names to just PA. So what you know now as Sparkler will from 1st March 2023 become PA’s Human Insight team. And although we very much hope that this means we can do new and more exciting things with you, in all other respects we are unchanged. The people you interface with, our location and our passion in helping you put people at the heart of your business, remain the same.